Marketing with Seminars and Newsletters

Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services.

Marketing with Seminars and Newsletters

Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and seminars, the basics of organization and production, costs, planning guidelines, testing, and sources of support services. Considerable attention is given to practical implementation with tips on printing, mailing, promotion, advertising, pricing, worksheets, writing, public speaking, copyright, information sources, word processing, how to convert a sales presentation into a seminar, and more.

More Books:

Marketing with Seminars and Newsletters
Language: en
Pages: 227
Authors: Herman Holtz
Categories: Business & Economics
Type: BOOK - Published: 1986 - Publisher: Praeger

Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and seminars, the basics of organization and production, costs, planning guidelines,
Marketing Information
Language: en
Pages: 473
Authors: Hiram C. Barksdale, Jac L. Goldstucker
Categories: Marketing
Type: BOOK - Published: 1995 - Publisher: Georgia State University Press

Books about Marketing Information
Seminar Marketing & Sales Training Techniques for the Financial Professional
Language: en
Pages: 73
Authors: Frank Eberhart
Categories: Business & Economics
Type: BOOK - Published: 2006-02-23 - Publisher: iUniverse

As the financial industry evolves, industry professionals must adapt to new approaches and ideas to survive, grow, and prosper. It has become increasingly difficult to maintain a current client base, let alone attract new clients with an investment environment that moves faster than a stock trade. The prospecting market is
How to Succeed as an Independent Consultant
Language: en
Pages: 414
Authors: Herman Holtz, David Zahn
Categories: Business & Economics
Type: BOOK - Published: 2004-03-22 - Publisher: John Wiley & Sons

The classic guide to consulting–now updated and more comprehensive than ever! This latest edition of the independent consultant’s bible addresses all the ways the business of consulting has changed since the last edition–including new information on using the Internet for marketing and on the special concerns of internal consultants. Full
Adweek
Language: en
Pages:
Authors: Herman Holtz, David Zahn
Categories: Advertising
Type: BOOK - Published: 1986-10 - Publisher:

Books about Adweek