Max Atkinson presents a neat blend of applied political psychology and communications theory that is bound to be read closely in the corridors of power. His study of the art of effective political persuasion will revolutionize - for the better - political communications in Britain.' - "Robert Worcester. Chairman, MORI

Books about Literaturbesprechung zu: Max Atkinson: Our masters' voices. The language and body language of politics. London and New York: Methuen 1984

In this engagingly written history of electioneering in Britain from the eighteenth century to the present, Jon Lawrence explores the changing relationship between politicians and public. Throughout this period, he argues, British politics has been characterized by bruising public rituals intended to bestow legitimacy on politicians by obliging them to

Books about Our Masters' Voices

Outstanding scholars of political communication examine President Clinton's campaign--his words, texts, and the dynamics of his ability to inspire the public as "the man from Hope."