The Ice Bucket Challenge

While everyone knows of the Ice Bucket Challenge, the viral craze that swept the nation in summer 2014, too few know the truly inspirational story behind it.

The Ice Bucket Challenge

While everyone knows of the Ice Bucket Challenge, the viral craze that swept the nation in summer 2014, too few know the truly inspirational story behind it. Pete Frates was a man at war with his own body. A man whose love for others was unshakable. A man who refused to fight alone, and in so doing mobilized a global army to combat one of the most devastating diseases on earth: ALS, or Lou Gehrig's disease. When disease crippled Frates, the former Boston College baseball star turned tragedy into inspiration. Pete's story is a testament to the power of love, the steadfastness of family, the generosity of strangers, and the compassion of crowds. Half of the authors' proceeds will go to the Frates family.

More Books:

The Ice Bucket Challenge
Language: en
Pages: 192
Authors: Casey Sherman, Dave Wedge
Categories: Biography & Autobiography
Type: BOOK - Published: 2017-09-05 - Publisher: University Press of New England

While everyone knows of the Ice Bucket Challenge, the viral craze that swept the nation in summer 2014, too few know the truly inspirational story behind it. Pete Frates was a man at war with his own body. A man whose love for others was unshakable. A man who refused
12
Language: en
Pages: 320
Authors: Casey Sherman, Dave Wedge
Categories: Sports & Recreation
Type: BOOK - Published: 2018-07-31 - Publisher: Hachette UK

The thrilling behind-the-scenes account of how the NFL's most sensational scandal culminated in sports history's greatest comeback, featuring dozens of exclusive interviews with Patriots players -- including Tom Brady himself. In January 2015, rumors circulated that the New England Patriots -- a team long suspected of abiding by the "if
Social Marketing and Advertising in the Age of Social Media
Language: en
Pages: 192
Authors: Lukas Parker, Linda Brennan
Categories: Business & Economics
Type: BOOK - Published: 2020-11-27 - Publisher: Edward Elgar Publishing

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical
The Finest Hours
Language: en
Pages: 224
Authors: Michael J. Tougias, Casey Sherman
Categories: Biography & Autobiography
Type: BOOK - Published: 2015-12-08 - Publisher: Simon and Schuster

The 1952 Coast Guard mission to save the crews of two oil tankers that were torn in half by the force of one of New England's worst nor'easters.
What You Need to Know about ALS
Language: en
Pages: 138
Authors: Harry LeVine III
Categories: Health & Fitness
Type: BOOK - Published: 2019-10-31 - Publisher: ABC-CLIO

This book offers an accessibly written introduction to ALS, focusing on the topics that matter most to anyone whose life has been affected—directly or indirectly—by this condition. • Approaches the subject in a holistic manner, covering often-overlooked areas such as societal perceptions and impacts on family and friends • Provides