The Objects of Affection

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures.

The Objects of Affection

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

More Books:

The Objects of Affection
Language: en
Pages: 198
Authors: A. Berger
Categories: Performing Arts
Type: BOOK - Published: 2010-07-19 - Publisher: Springer

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Cultural Criticism
Language: en
Pages: 194
Authors: Arthur Asa Berger
Categories: Social Science
Type: BOOK - Published: 1995 - Publisher: SAGE Publications

Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making
Narratives in Popular Culture, Media, and Everyday Life
Language: en
Pages: 200
Authors: Arthur Asa Berger
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1997 - Publisher: SAGE

Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.
Popular Culture Genres
Language: en
Pages: 171
Authors: Arthur Asa Berger
Categories: Social Science
Type: BOOK - Published: 1992-05-12 - Publisher: SAGE

No (spy story), War of the Worlds (science fiction), and Frankenstein (horror). Viewing these works in the context of their respective genres is not only instructive but fascinating reading as well.
Media Analysis Techniques
Language: en
Pages: 260
Authors: Arthur Asa Berger
Categories: Performing Arts
Type: BOOK - Published: 2011-06-29 - Publisher: SAGE

In the Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media research methods and techniques. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media.